Define content marketing.

Content marketing is defined as the process of creating and sharing valuable content to attract and retain a clearly defined audience. This approach focuses on providing meaningful and relevant information that meets the needs and interests of a target audience, thereby fostering engagement and building brand loyalty. By delivering quality content, businesses can position themselves as thought leaders in their industry, increase visibility, and ultimately drive profitable customer action.

The emphasis on "valuable content" highlights that the success of content marketing relies on its ability to resonate with the audience, not merely to sell or promote products. This strategy often leads to better customer relationships and long-term engagement, as consumers appreciate and seek out useful information rather than intrusive advertisements.

Other choices do not capture the essence of content marketing. Distributing advertisements lacks the focus on value and audience engagement that content marketing prioritizes. Promotional content through traditional media does not specifically align with the creation of valuable content as its primary purpose. Selling content directly to consumers suggests a transactional relationship rather than the informative and relationship-building approach characteristic of effective content marketing.