Describe direct marketing.

Direct marketing is a specific type of advertising aimed at reaching consumers directly with the goal of eliciting an immediate response. This approach utilizes various channels such as mail, email, telephone calls, and social media to deliver promotional messages straight to potential or existing customers. The primary objective of direct marketing is not only to inform or create brand awareness but to provoke a specific action, such as making a purchase, signing up for a newsletter, or requesting more information.

By delivering messages directly to individuals, businesses can precisely target their audience, track responses, and measure the effectiveness of their campaigns. This capability to gather immediate feedback and adjust strategies accordingly is one of the key advantages of direct marketing, distinguishing it from broader advertising approaches that may focus primarily on brand awareness without an immediate call to action.