How does influencer marketing primarily differ from traditional advertising?

Influencer marketing primarily differs from traditional advertising by utilizing established individuals who have built credibility and trust with their audiences to promote products or services. This approach leverages the personal connection that influencers have with their followers, allowing brands to tap into these relationships to reach potential customers more authentically.

Influencers often have a built-in audience that values their opinions, making their endorsements potentially more impactful than traditional ads, which can feel more corporate or less personal. By engaging with influencers, brands benefit from the influencers' ability to showcase products in a relatable manner, often through storytelling or personal experiences that resonate with their audience. This method fosters a sense of community and engagement that is distinctive to influencer marketing, setting it apart from traditional advertising methods.