What characterizes guerrilla marketing?

Guerrilla marketing is characterized by its unconventional approach aimed at achieving maximum exposure and impact, often with minimal resources. This strategy typically relies on creative, surprising, and memorable tactics that engage the audience in unexpected ways. The essence of guerrilla marketing is about standing out in a crowded marketplace, making a strong impression, and fostering word-of-mouth promotion through innovative and sometimes edgy campaigns.

While traditional marketing methods often involve significant investments in media such as TV ads or standard digital channels, guerrilla marketing leverages creativity and ingenuity to capture attention without the need for a large budget. This makes it particularly appealing for small businesses or startups that may not have substantial financial resources but want to effectively promote their brand.

The other options do not encapsulate the core of guerrilla marketing. Traditional advertising methods focus heavily on established media channels, and while digital advertising can be part of a guerrilla strategy, the defining feature is the unconventional and engaging nature of the tactics rather than just the medium used. Moreover, while guerrilla marketing can lead to cost-effective campaigns, it is not primarily defined by reducing budgets but rather by maximizing impact through innovative approaches.