What does digital marketing involve?

Digital marketing involves utilizing online platforms and technology to reach consumers, which encompasses a wide array of strategies and tools aimed at engaging with customers in the digital landscape. This can include social media marketing, email campaigns, search engine optimization, pay-per-click advertising, and content marketing, among others. The essence of digital marketing is its ability to harness the power of the internet and mobile devices to create a more dynamic interaction with potential customers, measure results in real-time, and tailor messaging to specific audiences effectively.

On the other hand, using traditional media channels for advertisement, conducting in-person sales strategies, and focusing solely on print marketing materials do not reflect the core principles of digital marketing. These methods are more aligned with traditional marketing approaches, which do not leverage the unique capabilities and interconnectedness of digital technologies.