What does PPC stand for in digital marketing?

PPC stands for Pay-Per-Click, which is a model of digital advertising where advertisers pay a fee each time their ad is clicked. This method allows businesses to gain visibility on search engines and other platforms, effectively driving targeted traffic to their websites.

The Pay-Per-Click model is particularly important in digital marketing because it offers a measurable return on investment (ROI) and enables advertisers to manage their budgets efficiently. Advertisers can set daily or monthly budgets and only pay when a user interacts with their ads, making it a cost-effective way to reach potential customers. This model is often associated with search engine advertising, such as Google Ads, where keywords are bid on to display ads on search engine results pages.

In contrast, other options like Price-Per-Conversion and Pay-For-Performance refer to different advertising metrics and models that do not specifically capture the click-based payment structure central to PPC. Each of these alternatives denotes different ways of measuring success in digital marketing but lacks the specific mechanism of paying for clicks, which is the hallmark of the PPC model.