What does SEO stand for?

SEO stands for Search Engine Optimization. This term refers to the practice of enhancing a website or online content to increase its visibility on search engines like Google. By optimizing various elements, such as keywords, meta descriptions, and backlinks, businesses aim to rank higher in search engine results pages (SERPs). Higher rankings typically lead to increased organic traffic, which can boost brand visibility and potentially drive conversions. Understanding SEO is crucial for marketers as it directly impacts how easily potential customers can find a business online.

The other options present alternative interpretations of the acronym SEO but do not accurately reflect its established meaning in the context of digital marketing.