What does SEO stand for?

Search Engine Optimization, commonly abbreviated as SEO, is a critical practice in the realm of digital marketing and online presence. It encompasses techniques and strategies aimed at enhancing a website's visibility and ranking in search engine results pages. This involves optimizing various components of the website, such as content quality, keyword usage, site structure, and user experience, to ensure that it is more appealing to search engines like Google.

The importance of SEO lies in its ability to drive organic traffic to a website without the need for paid advertising, making it a cost-effective way to gain visibility and, ultimately, convert visitors into customers. By effectively implementing SEO best practices, businesses can improve their chances of appearing higher on search engine results, which leads to increased engagement and better ROI.

The other options do not relate to the standard terminology used in marketing or search engines, which reinforces why Search Engine Optimization is the correct choice in this context.