What does 'viral marketing' encourage individuals to do?

Viral marketing primarily focuses on encouraging individuals to share a product or service with others. This approach leverages social networks, where the existing customers become advocates for the product, spreading awareness through their personal connections. The goal is to create a buzz that leads to exponential growth in recognition and potentially sales, as each shared message can reach a wider audience, effectively creating a viral effect.

The success of viral marketing hinges on compelling content or a unique offering that resonates with users, motivating them to share it within their circles. Unlike traditional marketing strategies that rely heavily on direct advertising, viral marketing relies on word-of-mouth and the organic spread of information, making it a cost-effective way to reach new customers.

In contrast, the other options focus on different aspects of marketing behavior. Purchasing more frequently relates to customer loyalty rather than the sharing nature of viral marketing. Engaging with customer service is more about improving customer satisfaction and retention rather than expanding reach through sharing. Subscribing to newsletters is primarily about maintaining communication and nurturing leads rather than creating a viral spread of information.