What is a brand ambassador?

A brand ambassador is a person who represents a brand and actively promotes its products or services. This role is essential in building brand awareness and creating a positive image for the company. Brand ambassadors often engage directly with customers and can be influential in shaping public perceptions of the brand. They typically embody the brand's values, allowing them to connect with audiences in a genuine way.

Brand ambassadors can come from various backgrounds; they might be well-known figures, loyal customers, or even social media influencers who have an authentic connection to the brand. This connection helps in driving engagement and creating a community around the brand, which is critical for its success.

The other options present narrower or less accurate definitions. A person selling products at trade shows represents a company but isn't necessarily involved in broader brand promotion. A celebrity endorsing products solely on television focuses on advertising rather than the ongoing brand representation required of an ambassador. A customer reviewing products online may provide valuable feedback but does not engage with the brand actively in the way a brand ambassador does.