What is a limitation of newspaper marketing?

The correct choice highlights an important aspect of newspaper marketing: although newspapers can reach a wide audience, they may not effectively engage that audience in the way that digital marketing can. The nature of newspaper readership is often passive, meaning readers may not actively engage with advertisements as they would with digital content. Additionally, the shift toward digital media consumption has resulted in declining readership for print newspapers, making it challenging to achieve the same level of audience engagement and interaction that can be fostered through online platforms.

This limitation is particularly significant as both businesses and marketers increasingly seek more dynamic methods to connect with their target markets. Traditional newspaper ads may struggle to convert readers into customers when compared to more interactive formats available in digital marketing, where there is often more immediate feedback and the potential for engagement through clicks, shares, and comments. As a result, newspaper marketing may not be as effective for actively attracting and retaining a broad audience in today's media landscape.