What is guerilla marketing?

Guerilla marketing refers to innovative and unconventional marketing strategies that aim to promote products in public spaces. This approach typically involves creative, low-cost tactics designed to generate buzz and engage the audience in unexpected ways. Guerilla marketing is often characterized by its focus on high-impact visuals and experiences that capture attention and provoke a reaction, making it particularly suitable for smaller businesses or campaigns with limited budgets.

The essence of guerilla marketing lies in its ability to leverage creativity and innovation to stand out, rather than relying on traditional advertising methods or paid promotions. By engaging consumers in unexpected environments or through memorable experiences, guerilla marketing can effectively build brand awareness and drive customer engagement, all while encouraging word-of-mouth promotion. This makes it a distinctive and powerful technique within the broader spectrum of marketing strategies.