What is influencer marketing?

Influencer marketing involves collaborating with individuals who have established credibility and influence over a specific audience to promote products or services. These influencers typically have a dedicated following on social media platforms or other channels, making them effective in reaching and engaging potential customers. By leveraging their trust and relationship with their audience, brands can effectively communicate their marketing messages and drive engagement, awareness, and sales.

This method stands out in the marketing landscape because it allows brands to tap into the authenticity and relatability of influencers, rather than relying solely on traditional advertising methods. This strategy has grown in popularity due to the effectiveness of social proof, whereby consumers are more willing to trust recommendations from individuals they admire and follow rather than generic advertisements.

Traditional advertising methods, conducting market research through surveys, and creating brand awareness through public relations do not focus on leveraging individual influencers with established relationships and trust among consumers, which is what sets influencer marketing apart.