What is meant by "target audience" in marketing?

The term "target audience" in marketing refers specifically to a group of consumers who are identified as the intended recipients of marketing messages. This group is characterized by shared traits such as demographics, behaviors, interests, and purchasing patterns that align with a brand's products or services. Understanding the target audience allows marketers to tailor their strategies, messages, and campaigns to effectively resonate with those consumers, ultimately driving engagement and conversions.

Focusing marketing efforts on the target audience ensures that resources are used efficiently to reach individuals who are most likely to be interested in and benefit from a particular product or service, leading to better marketing outcomes. By identifying who the target audience is, businesses can craft messages that align with their interests and needs, thereby increasing the effectiveness of their marketing efforts.