What is the goal of marketing strategies included in a marketing plan?

The goal of marketing strategies included in a marketing plan is fundamentally to reach desired results and target the intended audience. This focus is crucial because effective marketing strategies are designed to identify and engage with the specific groups of people who are most likely to be interested in a product or service. By tailoring marketing efforts to these audiences, businesses can earn more substantial engagement and ultimately drive sales.

Marketing strategies include various approaches—such as segmentation, targeting, positioning, and the marketing mix—which are all developed with the intention of achieving certain objectives, such as brand awareness, customer acquisition, or market penetration. The emphasis on reaching desired results signifies a clear understanding of the business' goals, whether they are to increase sales, improve market share, or enhance customer relationship management.

While increasing production efficiency, enhancing website traffic, and improving employee satisfaction might be important for the overall success of an organization, they are not the primary goals of the marketing strategies outlined within a marketing plan. Instead, these aspects could be seen as secondary benefits that arise from effective marketing tactics, but they do not encapsulate the core objectives of marketing efforts.