What is the main objective of public relations (PR)?

The main objective of public relations (PR) is to manage the public's perception of a brand or organization. PR involves creating and maintaining a positive image and fostering good relationships between the organization and its various stakeholders, including customers, employees, investors, and the general public. By effectively communicating the values, goals, and actions of the organization, PR aims to shape how the public views the brand, particularly during critical moments or in response to challenges. This function can include crafting press releases, managing media relations, and organizing community outreach efforts, all tailored to enhance the overall reputation of the organization.

In contrast, increasing product prices, developing new products, and hiring new employees are all operational and strategic elements within a business that do not align with the core functions of public relations. While these activities may influence public perception indirectly, they do not represent the primary goals of PR, which is focused squarely on communication and relationship management.