What is the primary function of advertising?

The primary function of advertising is to communicate product benefits and persuade consumers to buy. Advertising plays a crucial role in marketing by not only informing potential buyers about what a product or service offers but also highlighting its unique features, advantages, and value. This persuasive element is essential because it aims to influence consumer behavior, encouraging them to make a purchase decision by appealing to their needs and desires.

By effectively conveying messages about a product, advertising helps create awareness, generate interest, and ultimately drive sales. It serves as a bridge between the product and the consumer, ensuring that potential buyers are not just aware of what is available but also motivated to take action based on the information presented.

The other options focus on aspects that are not the central purpose of advertising. Increasing product prices is a pricing strategy rather than a function of advertising. Reducing production costs relates to operational efficiency rather than the role of advertising in the marketplace. Managing customer feedback is an important part of customer service and relationship management, but it does not encompass the primary persuasive and communicative nature of advertising itself.