Which strategy involves optimizing technical elements to improve search results?

The strategy that involves optimizing technical elements to improve search results is Search Engine Optimization (SEO). SEO encompasses a variety of techniques aimed at enhancing a website's visibility on search engines. This includes improving site architecture, optimizing meta tags, enhancing page load speeds, and ensuring that the website is mobile-friendly, among other technical factors. The goal is to rank higher in organic search results, which is achieved by making the site more appealing to search engine algorithms.

In contrast, while digital advertising focuses on paid strategies to reach audiences, it does not directly involve optimizing technical aspects of a website. Similarly, content marketing emphasizes the creation and distribution of valuable content to attract and engage a target audience, but it does not primarily focus on the technical elements affecting search results. Pay-Per-Click (PPC) is another paid advertising strategy that drives traffic to a website but also does not involve the technical optimization of the site itself. Thus, SEO is uniquely positioned as a comprehensive approach to enhancing search visibility through technical improvements.